Summerfest campaign

Summerfest. It’s bigger than country. Bigger than pop. Bigger than metal, funk, hip-hop and even rock ‘n roll. It’s 11 days of genuine, pour out your heart, your soul, your sweat and leave it ALL on the stage.

Check out our latest integrated campaign for Milwaukee World Festival, Inc. – aka Summerfest! When we (help) throw the party, the whole world’s invited. Don’t miss it!

:30 Summerfest TV/Video Commercial “Invited”

 

:15 Summerfest TV/Video Commercial “Invited”

 

:30 Summerfest Radio Spots “Anticipation”

When you’re waiting for your favorite band to take the stage … anticipation is in the air. It’s not just any concert. It’s Summerfest. The World’s Largest Music Festival. You’ve got your friends. You’re outside. And you know you are about to be a part of something special. This is the feeling we’ve captured with the 2016 radio spots.

“Anticipation” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation – Donut” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation Alt – Donut” featuring the song “All Night” by Milwaukee band GGOOLLDD

 

Digital Banner Ads

These display ads were featured to consumers via geo-targeting and re-targeting on mobile, desktop and social.

Summerfest 300x250 "See the Lineup digital banner adSummerfest 300x250 "Download the App" digital banner ad

Summerfest 300x250 "Power Pass" digital banner ad

 

Outdoor Boards

Summerfest 2016 Digital Outdoor Board

 

Print Advertising

Summerfest MJS Full Page Headliners Ad 2016Summerfest MJS Full Page Special Attractions Ad 2016

See the 2015 campaign here >>

More than a brand

When Columbia St. Mary’s told us they’d be naming their cancer centers after long-time patients, volunteers and benefactors – Polly and Bill Van Dyke – we knew our branding work would have to work hard. Yes, we’re creating a logo, but we’re also creating a tribute.

And really, when you stop to think about branding, it’s never just a look. Every mark should represent a story, a philosophy and a promise. For Columbia St. Mary’s cancer centers, it’s a singular dedication to providing patients with care that treats the whole person – body, mind and spirit. Look a little closer at the yellow rose (which was Polly’s favorite flower) and you’ll see the layered embrace of Columbia St. Mary’s caregivers supporting every patient though their journey.

That’s a brand, mission and tribute we’re proud to be a part of.

van dyke photo 2

2-Story helps win another national award

Our work for the Milwaukee Airport took 1st Place in the Radio Advertising Category of the 2015 Excellence in Airport Marketing and Communications Awards at the Airports Council International – North America Marketing and Communications Conference in Nashville, TN. Woot woot!

The spots were created to run exclusively on the Brewers Radio Network during pregame broadcasts. We created two sets of :30s. Each set included a full :30, plus a version with a :10 “donut” that could be tagged to feature new routes and service. During baseball season, the Airport’s website saw sizable increases in year-over-year data: 8% in visits, 21% in page views, 13% in pages visited and 13% in duration of visits. We take full credit. (Ha!)

The winning spots:

“Mitchell”

 

“Home Run”

featuring Brewers play-by-play broadcaster Joe Block

 

 

What’s your story?