This week, 2-Story has put a decided focus on inspiration. We took a day-trip to our sky-scraping neighbor to the south during Chicago Ideas Week. The outcome? Read about our experience here >>
Category: Great People
Stars & Stripes Honor Flight print ad
2-Story is proud to take part in the Milwaukee Journal Sentinel’s Partners for Humanity program each year. Local advertising agencies create an ad (pro-bono) for a nonprofit of their choice, and the half-page ads run in the Journal. Online voting from peers and supporters via social media helps earn extra donations.
Below is the ad we created for Wisconsin’s Stars and Stripes Honor Flight (SSHF) – an incredible organization, doing incredible things for our veterans, based out of Port Washington. The creative team’s idea was to try to capture the amazing day SSHF provides through a photographic mural – which, when folded along the dotted lines, makes one helluva cool paper airplane. Launch it, and let your gratitude take flight.
**** God Bless America ****
See some of the other pro-bono ads we’ve created here >>
Speaking of Hope
There’s nothing better than a sincere, instinctive seal of approval or “job well done.” Not because you need an ego boost, but because you’ve poured your heart into something. Words can’t describe an audience that really appreciates your work.
“Our Speaking of HOPE event turned out to be a ‘home run,’ to put it in the words of our guests. They actually gushed about it.”
– Director of Donor Relations at Columbia St. Mary’s Foundation
Okay, sometimes words do a pretty darn good job.
2-Story recently had the privilege of helping to name and brand this new Columbia St. Mary’s Foundation event to benefit their Cancer Center. They were looking for a fun Friday night out, paired with a compelling keynote speaker, wrapped into a fresh fundraiser. Well, kudos to them. They nailed it. And good news for you – they plan to make this an annual event.
Even the keynote speaker Kelly Corrigan had a blast >>
When we first set out to brand the event, we came up with a variety of ways to do it. Some edgier than others, some sweeter, some punnier, but all with the goal of engaging an audience, empowering cancer patients and survivors, and uniting people in support of a very good cause.
One reason “Speaking of HOPE” rose to the top was because of its adaptability. “Speaking of…” can start a conversation on any topic, whether it be courage, spirit, laughter, hope or otherwise. Year after year, the theme can focus uniquely on the speaker and on Columbia St. Mary’s most relevant subject matter. Yet the event will always be a platform for inviting others to join the dialogue.
Invitation
SSHF
We’re excited to be a part of the Milwaukee Journal Sentinel’s Partners for Humanity program once again. We’re joining other local ad agencies in creating ad campaigns, pro-bono, for a nonprofit that otherwise would not have access to such. The Journal then runs the ads for free.
This year, we’ve chosen an organization that is near and dear to our hearts –
Stars and Stripes Honor Flight. Two 2-Storians have joined family members, both WWII veterans, as guardians on their special day with Stars and Stripes. It’s an incredible organization. Our team is busy concepting – look for the new creative mid-October!
