This week, 2-Story has put a decided focus on inspiration. We took a day-trip to our sky-scraping neighbor to the south during Chicago Ideas Week. The outcome? Read about our experience here >>
Category: Advertising
MKE rebrand + ad campaign
2-Story helped General Mitchell International Airport (MKE) launch a rebranding campaign throughout southeast Wisconsin and northern Illinois, building greater awareness of the airport’s plethora of nonstop service across the nation. “Our strategy to integrate the route map into the core visuals tested really well in focus groups,” explains 2-Story’s Owner and President Ellen Homb. “People throughout the region know MKE. They often prefer it over O’Hare. However, research confirmed the need to reinforce MKE’s core benefits like 35+ nonstop routes, convenience and easy traffic.”
The integrated campaign features an updated logo and includes print ads, radio spots, outdoor/out-of-home and a robust digital advertising schedule, including social media. “We’re proud to be MKE’s marketing partner for this new direction. Not just in terms of design and messaging, but also in their efforts to put more emphasis on the online portion of their buy. We’ve been encouraging more and more clients to take a digital-first approach, where paid social media is not an afterthought,” said Homb.
Print Ads
Radio
Digital Display Advertising
Outdoor
New! “100%” campaign available for YMCAs
Leverage your YMCA’s family-friendly environment and child-centric activities with this campaign that sets you apart from your competition. Other fitness or recreation centers can’t compete with your Y’s whole-family, all-age programming! This turn-key campaign is available for 3-month licensing for just $1500 for a limited time (pricing increases 10/01/2016). See the campaign which includes radio, outdoor, print, digital and more >>
Summerfest campaign
Summerfest. It’s bigger than country. Bigger than pop. Bigger than metal, funk, hip-hop and even rock ‘n roll. It’s 11 days of genuine, pour out your heart, your soul, your sweat and leave it ALL on the stage.
Check out our latest integrated campaign for Milwaukee World Festival, Inc. – aka Summerfest! When we (help) throw the party, the whole world’s invited. Don’t miss it!
:30 Summerfest TV/Video Commercial “Invited”
:15 Summerfest TV/Video Commercial “Invited”
:30 Summerfest Radio Spots “Anticipation”
When you’re waiting for your favorite band to take the stage … anticipation is in the air. It’s not just any concert. It’s Summerfest. The World’s Largest Music Festival. You’ve got your friends. You’re outside. And you know you are about to be a part of something special. This is the feeling we’ve captured with the 2016 radio spots.
“Anticipation” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation – Donut” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation Alt – Donut” featuring the song “All Night” by Milwaukee band GGOOLLDD
Digital Banner Ads
These display ads were featured to consumers via geo-targeting and re-targeting on mobile, desktop and social.
Outdoor Boards