branding | 2-Story

MKE rebrand + ad campaign

Posted on September 20, 2016September 20, 2016 by admin

2-Story helped General Mitchell International Airport (MKE) launch a rebranding campaign throughout southeast Wisconsin and northern Illinois, building greater awareness of the airport’s plethora of nonstop service across the nation. “Our strategy to integrate the route map into the core visuals tested really well in focus groups,” explains 2-Story’s Owner and President Ellen Homb. “People throughout the region know MKE. They often prefer it over O’Hare. However, research confirmed the need to reinforce MKE’s core benefits like 35+ nonstop routes, convenience and easy traffic.”

The integrated campaign features an updated logo and includes print ads, radio spots, outdoor/out-of-home and a robust digital advertising schedule, including social media. “We’re proud to be MKE’s marketing partner for this new direction. Not just in terms of design and messaging, but also in their efforts to put more emphasis on the online portion of their buy. We’ve been encouraging more and more clients to take a digital-first approach, where paid social media is not an afterthought,” said Homb.

Print Ads

Milwaukee to wherever your heart desires.

Milwaukee to anywhere your business takes you.

Milwaukee to anywhere your heart desires.

Radio

MKE :30 radio spot "Easy"

MKE :30 radio spot "Places to Be" – Northern Illinois

MKE :30 radio spot "Places to Be" – Carole Caine

Digital Display Advertising

Outdoor

More than a brand

Posted on December 11, 2015June 8, 2016 by admin

When Columbia St. Mary’s told us they’d be naming their cancer centers after long-time patients, volunteers and benefactors – Polly and Bill Van Dyke – we knew our branding work would have to work hard. Yes, we’re creating a logo, but we’re also creating a tribute.

And really, when you stop to think about branding, it’s never just a look. Every mark should represent a story, a philosophy and a promise. For Columbia St. Mary’s cancer centers, it’s a singular dedication to providing patients with care that treats the whole person – body, mind and spirit. Look a little closer at the yellow rose (which was Polly’s favorite flower) and you’ll see the layered embrace of Columbia St. Mary’s caregivers supporting every patient though their journey.

That’s a brand, mission and tribute we’re proud to be a part of.

Speaking of Hope

Posted on October 14, 2015April 21, 2016 by admin

There’s nothing better than a sincere, instinctive seal of approval or “job well done.” Not because you need an ego boost, but because you’ve poured your heart into something. Words can’t describe an audience that really appreciates your work.

“Our Speaking of HOPE event turned out to be a ‘home run,’ to put it in the words of our guests. They actually gushed about it.”

– Director of Donor Relations at Columbia St. Mary’s Foundation

Okay, sometimes words do a pretty darn good job.

2-Story recently had the privilege of helping to name and brand this new Columbia St. Mary’s Foundation event to benefit their Cancer Center. They were looking for a fun Friday night out, paired with a compelling keynote speaker, wrapped into a fresh fundraiser. Well, kudos to them. They nailed it. And good news for you – they plan to make this an annual event.

Even the keynote speaker Kelly Corrigan had a blast >>

When we first set out to brand the event, we came up with a variety of ways to do it. Some edgier than others, some sweeter, some punnier, but all with the goal of engaging an audience, empowering cancer patients and survivors, and uniting people in support of a very good cause.

One reason “Speaking of HOPE” rose to the top was because of its adaptability. “Speaking of…” can start a conversation on any topic, whether it be courage, spirit, laughter, hope or otherwise. Year after year, the theme can focus uniquely on the speaker and on Columbia St. Mary’s most relevant subject matter. Yet the event will always be a platform for inviting others to join the dialogue.

Invitation

SOH-invite

Creating CREO

Posted on May 5, 2014May 7, 2014 by admin

Friday marks the third annual celebration of creativity put on by Mount Mary University fashion, fine art, graphic design and interior design students: CREO! And 2-Story is so proud to be a part of it – as an event sponsor and as a partner in its inception.

Mount Mary was looking to establish a unified and reputable artistic community among their students. In order to do so, they decided it was time for a bigger and better end-of-year showcase. This event would be held off-site and combine work from the various departments. They looked to us to help launch it.

First, it needed a name. CREO is Latin for “to create, make and produce,” and we developed its identity to capture a sophisticated, yet young, fresh and vibrant energy.

In the spirit of collaboration, we sat down with graphic design students to discuss our process and get their input. As the CREO brand was translated into an invitation, microsite, fliers and print ads, we incorporated student work from all four disciplines.

CREO brandscape:

Category: branding