Online Advertising

MKE rebrand + ad campaign

Posted on September 20, 2016September 20, 2016 by admin

2-Story helped General Mitchell International Airport (MKE) launch a rebranding campaign throughout southeast Wisconsin and northern Illinois, building greater awareness of the airport’s plethora of nonstop service across the nation. “Our strategy to integrate the route map into the core visuals tested really well in focus groups,” explains 2-Story’s Owner and President Ellen Homb. “People throughout the region know MKE. They often prefer it over O’Hare. However, research confirmed the need to reinforce MKE’s core benefits like 35+ nonstop routes, convenience and easy traffic.”

The integrated campaign features an updated logo and includes print ads, radio spots, outdoor/out-of-home and a robust digital advertising schedule, including social media. “We’re proud to be MKE’s marketing partner for this new direction. Not just in terms of design and messaging, but also in their efforts to put more emphasis on the online portion of their buy. We’ve been encouraging more and more clients to take a digital-first approach, where paid social media is not an afterthought,” said Homb.

Print Ads

Milwaukee to wherever your heart desires.

Milwaukee to anywhere your business takes you.

Milwaukee to anywhere your heart desires.

Radio

MKE :30 radio spot "Easy"

MKE :30 radio spot "Places to Be" – Northern Illinois

MKE :30 radio spot "Places to Be" – Carole Caine

Digital Display Advertising

Outdoor

New! “100%” campaign available for YMCAs

Posted on August 15, 2016September 6, 2016 by admin

Leverage your YMCA’s family-friendly environment and child-centric activities with this campaign that sets you apart from your competition. Other fitness or recreation centers can’t compete with your Y’s whole-family, all-age programming! This turn-key campaign is available for 3-month licensing for just $1500 for a limited time (pricing increases 10/01/2016). See the campaign which includes radio, outdoor, print, digital and more >>

Summerfest campaign

Posted on June 7, 2016June 30, 2016 by admin

Summerfest. It’s bigger than country. Bigger than pop. Bigger than metal, funk, hip-hop and even rock ‘n roll. It’s 11 days of genuine, pour out your heart, your soul, your sweat and leave it ALL on the stage.

Check out our latest integrated campaign for Milwaukee World Festival, Inc. – aka Summerfest! When we (help) throw the party, the whole world’s invited. Don’t miss it!

:30 Summerfest TV/Video Commercial “Invited”

:15 Summerfest TV/Video Commercial “Invited”

:30 Summerfest Radio Spots “Anticipation”

When you’re waiting for your favorite band to take the stage … anticipation is in the air. It’s not just any concert. It’s Summerfest. The World’s Largest Music Festival. You’ve got your friends. You’re outside. And you know you are about to be a part of something special. This is the feeling we’ve captured with the 2016 radio spots.