MKE rebrand + ad campaign

2-Story helped General Mitchell International Airport (MKE) launch a rebranding campaign throughout southeast Wisconsin and northern Illinois, building greater awareness of the airport’s plethora of nonstop service across the nation. “Our strategy to integrate the route map into the core visuals tested really well in focus groups,” explains 2-Story’s Owner and President Ellen Homb. “People throughout the region know MKE. They often prefer it over O’Hare. However, research confirmed the need to reinforce MKE’s core benefits like 35+ nonstop routes, convenience and easy traffic.”

The integrated campaign features an updated logo and includes print ads, radio spots, outdoor/out-of-home and a robust digital advertising schedule, including social media. “We’re proud to be MKE’s marketing partner for this new direction. Not just in terms of design and messaging, but also in their efforts to put more emphasis on the online portion of their buy. We’ve been encouraging more and more clients to take a digital-first approach, where paid social media is not an afterthought,” said Homb.

Print Ads

 

Radio

Digital Display Advertising

 

Outdoor

 


New! “100%” campaign available for YMCAs

Leverage your YMCA’s family-friendly environment and child-centric activities with this campaign that sets you apart from your competition. Other fitness or recreation centers can’t compete with your Y’s whole-family, all-age programming! This turn-key campaign is available for 3-month licensing for just $1500 for a limited time (pricing increases 10/01/2016). See the campaign which includes radio, outdoor, print, digital and more >>

YMCA Print Ad "100%" – Kids

 

 

 

 

Brewers Community Foundation Campaign

On and off the field – Brewers fans, players, coaches and staff positively impact the lives of children and families across Wisconsin. The goal of this integrated advertising campaign is to raise money, awareness and spirits – because Brewers Community Foundation (BCF) knows that when we’re all on the same team, everyone wins.

Print ads

Ryan Braun
Carlos Gomez
Jonathan Lucroy
Scooter Gennett
Front Office & Wives


Digital outdoor

BCF Outdoor "Good Deeds"


Online banner ads

Online banner ad
Online banner ad

MMSD’s “Dukes of Hazardous Waste” Campaign

The Dukes of
Hazardous Waste
are back!

With a fresh look and additional characters, 2-Story had a blast producing the latest rendition of our “Dukes of Hazardous Waste” campaign for the Milwaukee Metropolitan Sewerage District (MMSD). Promoting the safe disposal of household hazardous waste via local collection sites, the Dukes make it top of mind and memorable.

Latest numbers show this year’s participation is DOUBLE that of last year’s. We think “Boss Fogg” definitely has something to do with it.

Check out the integrated campaign: outdoor, print, radio, POP displays & more >>

MMSD "Dukes of Hazardous Waste" Flyer

 

What’s your story?