Summerfest campaign

Summerfest. It’s bigger than country. Bigger than pop. Bigger than metal, funk, hip-hop and even rock ‘n roll. It’s 11 days of genuine, pour out your heart, your soul, your sweat and leave it ALL on the stage.

Check out our latest integrated campaign for Milwaukee World Festival, Inc. – aka Summerfest! When we (help) throw the party, the whole world’s invited. Don’t miss it!

:30 Summerfest TV/Video Commercial “Invited”

 

:15 Summerfest TV/Video Commercial “Invited”

 

:30 Summerfest Radio Spots “Anticipation”

When you’re waiting for your favorite band to take the stage … anticipation is in the air. It’s not just any concert. It’s Summerfest. The World’s Largest Music Festival. You’ve got your friends. You’re outside. And you know you are about to be a part of something special. This is the feeling we’ve captured with the 2016 radio spots.

“Anticipation” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation – Donut” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation Alt – Donut” featuring the song “All Night” by Milwaukee band GGOOLLDD

 

Digital Banner Ads

These display ads were featured to consumers via geo-targeting and re-targeting on mobile, desktop and social.

Summerfest 300x250 "See the Lineup digital banner adSummerfest 300x250 "Download the App" digital banner ad

Summerfest 300x250 "Power Pass" digital banner ad

 

Outdoor Boards

Summerfest 2016 Digital Outdoor Board

 

Print Advertising

Summerfest MJS Full Page Headliners Ad 2016Summerfest MJS Full Page Special Attractions Ad 2016

See the 2015 campaign here >>

Smiling

Our TV spot for Summerfest was ranked #1 by Billboard & Clio Music’s Top Commercials powered by Shazam for June 2015!

We’re pretty darn proud of this national recognition. It is always gratifying to be up against mega-brands and big agencies with gabillion dollar budgets and wonderfully fantastic creative teams – and come out on top.

It’s important to note that we couldn’t do it without our talented partners and friends who are just as passionate about producing great work as we are. We’re also grateful to Saint Motel for making awesome music. Kudos to all!

Shazam-a-rama

The new Summerfest TV spots have just been released, with a super cool new feature: they’re Shazam-able! The Shazam app has long been helpful to identify music heard on radio/tv/etc. – but our promotion delivers a free weekday ticket to participants who Shazam any of the Summerfest telvision commercials.

Lucky you – it works on our YouTube versions as well. Get your free ticket while they last: Shazam now! Kudos (and thanks!) to all involved, this project has been a great experience. See the whole campaign here >>

Client: Summerfest, Milwaukee World Festival, Inc.
Talent: Jennifer’s Talent
Production: Metaphystico
Edit & color: Independent Studios

 

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