WE'LL HELP YOU RECRUIT, ENGAGE AND RETAIN YOUR MEMBERS

Membership Campaigns

Free strategies to get your digital marketing on the right track (or treadmill)


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YMCA EXPERTS

For more than 10 years, 2-Story has provided communication and marketing support to YMCA Associations in the midwest and beyond. We know the brand. We believe in the mission. And we have the expertise to help you tell your Y story, increase your website traffic and reap the rewards of increased membership and programming dollars.

MEMBERSHIP CAMPAIGNS

Already used the Y-USA campaign, or looking for something a little different? We offer fully customizable membership campaigns in the Y brand and voice – for a fraction of the cost of creating your own. Leverage economies of scale – and free up staff time while lowering outside expenses.

SEO & WEBSITE STRATEGY

With the right keywords, tagging and content, we’ll help ensure you show up in searches and drive traffic to your website. Our web development and strategy services include SEO (Search Engine Optimization), content creation (writing, videos and more), as well as ongoing maintenance and support.

SOCIAL MEDIA INTEGRATION

Grow your audience exponentially! A strong social media plan shares your Y story and engages your audience as well as delivers tangible data on areas of interest and growth opportunities. Connect with your members (current, potential and alumni) on a personal level, while also building important backlinks to increase your SEO.

LEVERAGE ECONOMIES OF SCALE

Join other Associations who have benefitted from sharing creative, customizable, on-brand messaging across platforms

Easy, smart & effective

A SMART INVESTMENT

Our membership campaigns are priced to fit your nonprofit budgets.

WE KNOW THE LANGUAGE

The Y brand and philanthropic mission is strong. For more than a decade, 2-Story has been helping Ys successfully tell their story – and gain, retain and engage members.

THE END RESULT?

YOU AND YOUR TEAM CAN FOCUS ON WHAT REALLY MATTERS: Engaging and retaining your members and serving your community!

TESTIMONIALS

2-Story is more than an agency. They demonstrate an unyielding commitment to meeting goals and exceeding expectations that goes beyond their creative work and on-point strategy. I could pick up the phone and talk to any one of their team members for an answer to a question, an urgent project turned around in no time, or just some enjoyable banter. They are partners in every sense of the word – as invested in the success and community impact of the Y as we are.

Group Vice President

Marketing

I am thrilled to have the opportunity to run beautifully cohesive messaging that ties our membership goals in with our annual campaign needs. The price point is an absolute gift to small and mid-size Ys like ours. And 2-Story not only understands the Y mission, they live it – donating back to the Ys with which they work.

Executive Director

We particularly like their creative thinking and ‘going beyond’ what is typical or traditional. During my tenure at the Y, our advertising results were very strong. We experienced record growth in the most challenging of economic times and have done so with a reduced marketing budget. Much of that success would be attributed to the effective marketing strategies deployed by 2-Story.

Senior Vice President

External Relations