Membership Campaigns



For more than 10 years, 2-Story has provided advertising and marketing support to YMCA Associations in the Midwest and beyond. We know the brand. We believe in the mission. And we have the expertise to drive traffic to your website and your centers with engaging, integrated membership campaigns that attract members across multiple platforms.

Our campaigns can be customized by your staff or delivered ready to traffic to your media outlets. Follow the links below for details.

NEW! “100%” Campaign for YMCAs >>

Back to school means back to a routine. Leveraging your YMCA’s family-friendly environment and child-centric activities with this campaign will set you apart from your competition. Other fitness or recreation centers can’t compete with the Y’s whole-family, all-age approach. See the campaign which includes radio, outdoor, print, digital and more >>

“If You Give…” YMCA Membership campaign >>



This campaign harnesses the exponential impact the Y has on its members and community. At the Y, each class – each workout – each experience – builds, creating a wonderful chain reaction.
See the campaign which includes radio, outdoor, print, digital and more >>

“Mo Tivation & Will Power” campaign >>

These modern day super-heroic ambassadors – personifying the sought-after virtues they’re named for – are exactly what health seekers need to reach their goals. See the campaign which includes radio, outdoor, print, digital and more >>