MKE rebrand + ad campaign

2-Story helped General Mitchell International Airport (MKE) launch a rebranding campaign throughout southeast Wisconsin and northern Illinois, building greater awareness of the airport’s plethora of nonstop service across the nation. “Our strategy to integrate the route map into the core visuals tested really well in focus groups,” explains 2-Story’s Owner and President Ellen Homb. “People throughout the region know MKE. They often prefer it over O’Hare. However, research confirmed the need to reinforce MKE’s core benefits like 35+ nonstop routes, convenience and easy traffic.”

The integrated campaign features an updated logo and includes print ads, radio spots, outdoor/out-of-home and a robust digital advertising schedule, including social media. “We’re proud to be MKE’s marketing partner for this new direction. Not just in terms of design and messaging, but also in their efforts to put more emphasis on the online portion of their buy. We’ve been encouraging more and more clients to take a digital-first approach, where paid social media is not an afterthought,” said Homb.

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