When Columbia St. Mary’s told us they’d be naming their cancer centers after long-time patients, volunteers and benefactors – Polly and Bill Van Dyke – we knew our branding work would have to work hard. Yes, we’re creating a logo, but we’re also creating a tribute.
And really, when you stop to think about branding, it’s never just a look. Every mark should represent a story, a philosophy and a promise. For Columbia St. Mary’s cancer centers, it’s a singular dedication to providing patients with care that treats the whole person – body, mind and spirit. Look a little closer at the yellow rose (which was Polly’s favorite flower) and you’ll see the layered embrace of Columbia St. Mary’s caregivers supporting every patient though their journey.
That’s a brand, mission and tribute we’re proud to be a part of.
