Summerfest campaign

Posted on June 7, 2016June 30, 2016 by admin

Summerfest. It’s bigger than country. Bigger than pop. Bigger than metal, funk, hip-hop and even rock ‘n roll. It’s 11 days of genuine, pour out your heart, your soul, your sweat and leave it ALL on the stage.

Check out our latest integrated campaign for Milwaukee World Festival, Inc. – aka Summerfest! When we (help) throw the party, the whole world’s invited. Don’t miss it!

:30 Summerfest TV/Video Commercial “Invited”

:15 Summerfest TV/Video Commercial “Invited”

:30 Summerfest Radio Spots “Anticipation”

When you’re waiting for your favorite band to take the stage … anticipation is in the air. It’s not just any concert. It’s Summerfest. The World’s Largest Music Festival. You’ve got your friends. You’re outside. And you know you are about to be a part of something special. This is the feeling we’ve captured with the 2016 radio spots.

“Anticipation” featuring the song “Best Days” by Milwaukee band Greatest Lakes

“Anticipation – Donut” featuring the song “Best Days” by Milwaukee band Greatest Lakes

“Anticipation Alt – Donut” featuring the song “All Night” by Milwaukee band GGOOLLDD

Digital Banner Ads

These display ads were featured to consumers via geo-targeting and re-targeting on mobile, desktop and social.

Outdoor Boards

Print Advertising

See the 2015 campaign here >>

2-Story helps win another national award

Posted on November 25, 2015April 25, 2016 by admin

Our work for the Milwaukee Airport took 1st Place in the Radio Advertising Category of the 2015 Excellence in Airport Marketing and Communications Awards at the Airports Council International – North America Marketing and Communications Conference in Nashville, TN. Woot woot!

The spots were created to run exclusively on the Brewers Radio Network during pregame broadcasts. We created two sets of :30s. Each set included a full :30, plus a version with a :10 “donut” that could be tagged to feature new routes and service. During baseball season, the Airport’s website saw sizable increases in year-over-year data: 8% in visits, 21% in page views, 13% in pages visited and 13% in duration of visits. We take full credit. (Ha!)

The winning spots:

“Mitchell”

“Home Run”

featuring Brewers play-by-play broadcaster Joe Block

Get your rump-us down to the library!

Posted on July 29, 2015July 31, 2015 by admin

We put on our wolf suits to work on the “Maurice Sendak: 50 Years, Works, Reasons” exhibit hosted by the Milwaukee Public Library! And what a wild time we had doing it.

Celebrating the 50^th anniversary of Maurice Sendak’s iconic children’s book, Where the Wild Things Are, the exhibit features our very own branding, creative signage and promotions to celebrate the late author and his famous work.

The exhibit runs until August 23rd at the Central Library. But beware of the roaring, teeth gnashing, eye rolling, claw showing wild things who will beg you to stay!

Smiling

Posted on July 27, 2015July 27, 2015 by admin

Our TV spot for Summerfest was ranked #1 by Billboard & Clio Music’s Top Commercials powered by Shazam for June 2015!

We’re pretty darn proud of this national recognition. It is always gratifying to be up against mega-brands and big agencies with gabillion dollar budgets and wonderfully fantastic creative teams – and come out on top.

It’s important to note that we couldn’t do it without our talented partners and friends who are just as passionate about producing great work as we are. We’re also grateful to Saint Motel for making awesome music. Kudos to all!

Tag: 2-Story