Summerfest campaign

Summerfest. It’s bigger than country. Bigger than pop. Bigger than metal, funk, hip-hop and even rock ‘n roll. It’s 11 days of genuine, pour out your heart, your soul, your sweat and leave it ALL on the stage.

Check out our latest integrated campaign for Milwaukee World Festival, Inc. – aka Summerfest! When we (help) throw the party, the whole world’s invited. Don’t miss it!

:30 Summerfest TV/Video Commercial “Invited”

 

:15 Summerfest TV/Video Commercial “Invited”

 

:30 Summerfest Radio Spots “Anticipation”

When you’re waiting for your favorite band to take the stage … anticipation is in the air. It’s not just any concert. It’s Summerfest. The World’s Largest Music Festival. You’ve got your friends. You’re outside. And you know you are about to be a part of something special. This is the feeling we’ve captured with the 2016 radio spots.

“Anticipation” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation – Donut” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation Alt – Donut” featuring the song “All Night” by Milwaukee band GGOOLLDD

 

Digital Banner Ads

These display ads were featured to consumers via geo-targeting and re-targeting on mobile, desktop and social.

Summerfest 300x250 "See the Lineup digital banner adSummerfest 300x250 "Download the App" digital banner ad

Summerfest 300x250 "Power Pass" digital banner ad

 

Outdoor Boards

Summerfest 2016 Digital Outdoor Board

 

Print Advertising

Summerfest MJS Full Page Headliners Ad 2016Summerfest MJS Full Page Special Attractions Ad 2016

See the 2015 campaign here >>

SSHF

We’re excited to be a part of the Milwaukee Journal Sentinel’s Partners for Humanity program once again. We’re joining other local ad agencies in creating ad campaigns, pro-bono, for a nonprofit that otherwise would not have access to such. The Journal then runs the ads for free.

This year, we’ve chosen an organization that is near and dear to our hearts –
Stars and Stripes Honor Flight. Two 2-Storians have joined family members, both WWII veterans, as guardians on their special day with Stars and Stripes. It’s an incredible organization. Our team is busy concepting – look for the new creative mid-October!

 

Brewers Community Foundation Campaign

On and off the field – Brewers fans, players, coaches and staff positively impact the lives of children and families across Wisconsin. The goal of this integrated advertising campaign is to raise money, awareness and spirits – because Brewers Community Foundation (BCF) knows that when we’re all on the same team, everyone wins.

Print ads

Ryan Braun
Carlos Gomez
Jonathan Lucroy
Scooter Gennett
Front Office & Wives


Digital outdoor

BCF Outdoor "Good Deeds"


Online banner ads

Online banner ad
Online banner ad

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