Summerfest campaign

Summerfest. It’s bigger than country. Bigger than pop. Bigger than metal, funk, hip-hop and even rock ‘n roll. It’s 11 days of genuine, pour out your heart, your soul, your sweat and leave it ALL on the stage.

Check out our latest integrated campaign for Milwaukee World Festival, Inc. – aka Summerfest! When we (help) throw the party, the whole world’s invited. Don’t miss it!

:30 Summerfest TV/Video Commercial “Invited”

 

:15 Summerfest TV/Video Commercial “Invited”

 

:30 Summerfest Radio Spots “Anticipation”

When you’re waiting for your favorite band to take the stage … anticipation is in the air. It’s not just any concert. It’s Summerfest. The World’s Largest Music Festival. You’ve got your friends. You’re outside. And you know you are about to be a part of something special. This is the feeling we’ve captured with the 2016 radio spots.

“Anticipation” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation – Donut” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation Alt – Donut” featuring the song “All Night” by Milwaukee band GGOOLLDD

 

Digital Banner Ads

These display ads were featured to consumers via geo-targeting and re-targeting on mobile, desktop and social.

Summerfest 300x250 "See the Lineup digital banner adSummerfest 300x250 "Download the App" digital banner ad

Summerfest 300x250 "Power Pass" digital banner ad

 

Outdoor Boards

Summerfest 2016 Digital Outdoor Board

 

Print Advertising

Summerfest MJS Full Page Headliners Ad 2016Summerfest MJS Full Page Special Attractions Ad 2016

See the 2015 campaign here >>

Summerfest Headliner Video

Milwaukee’s Summerfest draws nearly one million people each year. Great exposure for our city – and our agency! We are honored to be working with Milwaukee World Festival’s annual mega-event concert-extravaganza once again. 2016’s lineup is absolutely stellar. You can catch all the big names in music in the Headliner Announcement Video we produced for them here:

Who’re we the most excited for: Paul McCartney, Alabama Shakes, Barenaked Ladies, Sir Mix-A-Lot, Willie Nelson, Michael Franti, Preservation Hall Jazz Band, OMD, Buckwheat Zydeco (the list goes on & on) … How about you??

Smiling

Our TV spot for Summerfest was ranked #1 by Billboard & Clio Music’s Top Commercials powered by Shazam for June 2015!

We’re pretty darn proud of this national recognition. It is always gratifying to be up against mega-brands and big agencies with gabillion dollar budgets and wonderfully fantastic creative teams – and come out on top.

It’s important to note that we couldn’t do it without our talented partners and friends who are just as passionate about producing great work as we are. We’re also grateful to Saint Motel for making awesome music. Kudos to all!

The Rolling Stones at Summerfest

What a great year for us to start working with Summerfest!

A few of us have been in on the big secret for a while now – working on the video below. It’s been ridiculously awesome to be “in the know” about The Rolling Stones coming to Milwaukee. We are privileged, honored and excited to be part of the World’s Largest Music Festival this year. It’s only rock ‘n’ roll, but we like it.

See ya at Summerfest!

Recognize anyone in this video? We scoured the city for a wonderful assortment of interesting, talented people – which included friends, family, local theater folks and more. Big thank you to Metaphystico and Independent Studios for helping us pull it all together!

 

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