Check us out in the Milwaukee Business Journal

Thanks to Rich Kirchen for taking note of our campaign for Summerfest, including the Shazam-able TV commercials!



The new Summerfest TV spots have just been released, with a super cool new feature: they’re Shazam-able! The Shazam app has long been helpful to identify music heard on radio/tv/etc. – but our promotion delivers a free weekday ticket to participants who Shazam any of the Summerfest telvision commercials.

Lucky you – it works on our YouTube versions as well. Get your free ticket while they last: Shazam now! Kudos (and thanks!) to all involved, this project has been a great experience. See the whole campaign here >>

Client: Summerfest, Milwaukee World Festival, Inc.
Talent: Jennifer’s Talent
Production: Metaphystico
Edit & color: Independent Studios


What a great year for us to start working with Summerfest!

A few of us have been in on the big secret for a while now – working on the video below. It’s been ridiculously awesome to be “in the know” about The Rolling Stones coming to Milwaukee. We are privileged, honored and excited to be part of the World’s Largest Music Festival this year. It’s only rock ‘n’ roll, but we like it.

See ya at Summerfest!

Recognize anyone in this video? We scoured the city for a wonderful assortment of interesting, talented people – which included friends, family, local theater folks and more. Big thank you to Metaphystico and Independent Studios for helping us pull it all together!


Partner vs. Vendor

Partner – vs – Vendor

Vendors: Vendors are hired for a single project. With no guarantee of future work from you, they must make as much money now as they can.

Partners: Partners, on the other hand, approach your work with a long-term commitment to creating a win-win situation for all involved. Knowing that there could be (or will be) more projects in the future, they always work skillfully and efficiently to prove their worth.

We’ll never be a vendor. For many reasons. We take incredible pride in each client, each account, and each project. We see the value in partnerships. We believe our clients do as well.

Which begs the question: Are you looking for a partner or a vendor?  : )


With football season just ending, and Spring Training on the horizon, seems a good time to take note of our YouTube Channel’s most-watched video:

And what’s even more amazing, is this other spot we did with A-A-Ron that was shared by @chiddybang40  >> with a whopping 105,000+ views! Pretty cool.

Tomorrow, tomorrow, we love ya…

Just a head’s up that National Pie Day begins in just a few short hours. Not to be confused with Pi day (on 3.14) – tomorrow is truly a celebration of delicious crust and filling.

Declared a holiday in 1986 by the American Pie Council (Who knew there was such a thing?!), we are called “to pause amidst the hectic pace of everyday life” and eat pie. Sounds like a plan.

For those interested in celebrating it with us, our favorites are Banana Cream, Apple or Pumpkin. : )


“Better and Funner” is What We Do

“Better and Funner” is What We Do

2-Story goes back to school to teach a bunch of third-graders how to make farting noises with their armpits. That… Or maybe to show them how to design a children’s book. After all, ’tis the season to give back. (Sort of like when you give Hank, the Ballpark Pup to someone on your list and a portion of the proceeds go to the Wisconsin Humane Society.)

photo 1


Full of Thanks

We are FULL of thanks

It’s the time of year to focus on the things that make our lives better. 2-Storians were asked what they were most thankful for this year. Below are the anwers. See if you can figure out who is thankful for what.

Email with your guesses, and those with correct answers will receive a token of our gratitude.


“I am great ful for spelcheck!”
“I’m thankful for free lunches, free coffee, free sparkling water and unregulated bathroom breaks.”
“I am forever grateful for my silly four-legged friend named after a six-legged one.”
“I am grateful that I have the best office at 2-Story.
(The only one with a door AND the circuit breaker panel – which makes me very, very powerful indeed.)”

“I am thankful for indoor plumbing.”

“I’m thankful for my dexterity. I don’t want to brag, but I type about 30 wpm. I’m not a speed guy, more of a power guy. I press the h#!! outta these keys. An overlooked skill by many web developers. I’m thankful for the support of my family that pushes me to strive for excellent dexterity. They make sure I get up early to make sure I’m doing my dexterity regimen. Fingertip press, making O’s, waving Bye-Bye and switching fingers. 3 sets of 12 reps works for me. (I’m also thankful for family, friends, new baby, 2-Story and its workers and the Bucks!)”
“I am grateful for Netflix and Hulu. I no longer am the loser who doesn’t have cable. (Now those with cable are the losers. Ha!)”
“I am most thankful for gluten.”
“I am thankful AND grateful that I look good everyday by taking the credit for ALL the talented 2–Storians’ creativity, dedication and grace!”

Happy guessing – and – happiest of Thanksgivings from your friends at 2-Story.


Echelon groundbreaking

We just celebrated the groundbreaking of the Mandel Group’s newest development: Echelon at Innovation Campus. If you haven’t heard of it yet, you most certainly will. Take note of the super-cool logo, designed by the 2-Story team.Echelon Logo, Mandel Group

Located at the Milwaukee County Grounds in Wauwatosa, the apartments are part of a series of new development in that neighborhood by various groups, including UWM. It’s an exciting day for our metro area: excellent things are certainly on the horizon! We’re excited to be a part of the project.

Columbia St. Mary’s “Smart Smiles” Ad

The Milwaukee Journal Sentinel Partners for Humanity annual nonprofit advertising contest is underway!

This year, our team had the pleasure of working with the folks who run the Columbia St. Mary’s “Smart Smiles” program. This valuable community initiative provides free oral health care and education to Milwaukee kids right at their school – many of whom experience a dental chair for the very first time.

Vote now for your favorite ad – which, of course, will be the one below.  : )

Columbia St. Mary's Smart Smiles Ad


Partners for Humanity is an annual program from the Milwaukee Journal Sentinel that utilizes the region’s top creative talent to create pro-bono ad campaigns for nonprofits organizations that would not normally have access to such resources.


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