Brewers Community Foundation 2014 Campaign

Flex Your Charitable Arm!

One of 2-Story’s latest campaigns takes a closer look at the pieces and parts that work together to form a magnificent structure known as the Brewers Community Foundation. The Anatomy of Good celebrates the players’ philanthropic work, while encouraging fans to do good, too.

Examine more of the print, outdoor and online ads here >>

2014 PIC Ad 25 Players2

Our fearless leader is featured in BizTimes

BizTimes_2014-07-21

 

 

2-Story Launches New Website & Unveils Logo for Park East

The Park East presents a great opportunity for Milwaukee, with vibrant, visible and versatile urban development parcels downtown. As part of integrated marketing efforts, the logo and new website we developed launched this week. 2-Story also created collateral materials, signage and advertising for the project. We can’t wait to see this area of the city come to life! We’re delighted to be part of the team.

Park East Logo

 

We ♥ acronyms!

2-Story is a WBE, DBE, SBE, WOBE and WOSB, FYI. Now, if you don’t know what the hay we’re talking about, then chances are these acronyms aren’t pertinent to you – at least at your current job. But, FWIW, for those of you who need a partner that can exceed expectations while helping meet a contract percentage … we just might be your new BFF.

2-Story is certified as the following:

    • City of Milwaukee
      Women Business Enterprise (WBE)
    • Milwaukee County’s Community Business Development Partners
      Disadvantaged Business Enterprise (DBE)
    • Metropolitan Milwaukee Sewerage District (MMSD)
      Small Business Enterprise (SBE)
    • Wisconsin Department of Administration
      Women-Owned Business Enterprise (WOBE)
    • Women’s Business Enterprise National Council (WBENC)
      Women’s Business Enterprise (WBE)
      Woman-Owned Small Business (WOSB)

 

At the EOD, of course, it’s all about being qualified, knowledgeable and experienced – which we certifiably are.

 

MMSD’s “Dukes of Hazardous Waste” Campaign

The Dukes of
Hazardous Waste
are back!

With a fresh look and additional characters, 2-Story had a blast producing the latest rendition of our “Dukes of Hazardous Waste” campaign for the Milwaukee Metropolitan Sewerage District (MMSD). Promoting the safe disposal of household hazardous waste via local collection sites, the Dukes make it top of mind and memorable.

Latest numbers show this year’s participation is DOUBLE that of last year’s. We think “Boss Fogg” definitely has something to do with it.

Check out the integrated campaign: outdoor, print, radio, POP displays & more >>

MMSD "Dukes of Hazardous Waste" Flyer

 

Creating CREO

Friday marks the third annual celebration of creativity put on by Mount Mary University fashion, fine art, graphic design and interior design students: CREO! And 2-Story is so proud to be a part of it – as an event sponsor and as a partner in its inception.

Mount Mary was looking to establish a unified and reputable artistic community among their students. In order to do so, they decided it was time for a bigger and better end-of-year showcase. This event would be held off-site and combine work from the various departments. They looked to us to help launch it.

First, it needed a name. CREO is Latin for “to create, make and produce,” and we developed its identity to capture a sophisticated, yet young, fresh and vibrant energy.

In the spirit of collaboration, we sat down with graphic design students to discuss our process and get their input. As the CREO brand was translated into an invitation, microsite, fliers and print ads, we incorporated student work from all four disciplines.

CREO brandscape:

CREO_branding

A Brief History of Sausage Race Ts

A Brief History of
Sausage Race Ts

As we’re designing this year’s T-shirt for the Brewers Community Foundation’s annual Famous Racing Sausages 5K Run/Walk, we thought it’d be fun to “relish” in some of the recent ones we’ve had the honor of creating.  2010 – 2013′s are featured below.

Famous Racing Sausages 5K Run/Walk 2013Famous Racing Sausages 5K Run/Walk 2012 Famous Racing Sausages 5K Run/Walk 2011Famous Racing Sausages 5K Run/Walk 2010

 

** Stay tuned for the reveal of the 2014 tee! **

 

 

New Campaign launched for Johnson Bank

The latest campaign work for Johnson Bank utilizes their real customers for both visuals and proof-points. By connecting the companies’ mutually shared values and business practices, we go beyond your typical “testimonial” and present real-world examples of how Johnson Bank is a proven, dedicated banking partner.

Print ads

Johnson Bank "Custom Solutions" Print AdJohnson Bank "Long Haul" Print AdJohnson Bank "Legacy" Print Ad

Johnson Bank "Expectations" Print Ad

 

 

 

 

 

 

 

 

 

 

 

 

Outdoor

Johnson Bank Digital Outdoor "Good Enough" Johnson Bank Digital Outdoor "Long Haul" Johnson Bank Digital Outdoor "Quarter"

 

 

Interns, ahoy

A couple great opportunities for talented and hard-working college students. Did we mention that they’re PAID positions? Check ’em out.

Three-peat!

Three-peat!

The Milwaukee Brewers have been selected as the recipient of the
2014 National Sports Forum ADchievement Overall Award of Excellence – for the THIRD year in a row. We are tremendously proud of the work we do with the Club. This year, the campaign we created for the Brewers Community Foundation helped earn this honor, as well as accolades at the 2013 PromaxBDA Sports Media Marketing Awards in NYC this past November. Kudos to all involved!

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