It’s late January. It’s been freeeeeeezing. For a long time. And now that we’ve reached a balmy 25˚, it feels like shorts weather!

This leads us to thinking warm thoughts, like:

  • Summerfest! Eleven days of nonstop music & fun. We’re working on this year’s advertising now, and have been delighting with the rest of the world at the stellar lineup so far.
  • Flying nonstop from MKE to anywhere warm. We’re working diligently on a new integrated campaign for Milwaukee’s Mitchell International Airport that will help you understand all the awesome places you can visit – easily, affordably, and nonstop – with our great air service.
  • Opening Day is just over two months away. We can almost smell the brats grilling now … we’ve got a few things in the hopper for Brewers Community Foundation, helping prepare for next season.


Here’s to warmer days ahead! It’s a good thing we’re working so hard, because the heat coming from our computers’ heavy usage has a warming effect as well.  :)


More than a brand

When Columbia St. Mary’s told us they’d be naming their cancer centers after long-time patients, volunteers and benefactors – Polly and Bill Van Dyke – we knew our branding work would have to work hard. Yes, we’re creating a logo, but we’re also creating a tribute.

And really, when you stop to think about branding, it’s never just a look. Every mark should represent a story, a philosophy and a promise. For Columbia St. Mary’s cancer centers, it’s a singular dedication to providing patients with care that treats the whole person – body, mind and spirit. Look a little closer at the yellow rose (which was Polly’s favorite flower) and you’ll see the layered embrace of Columbia St. Mary’s caregivers supporting every patient though their journey.

That’s a brand, mission and tribute we’re proud to be a part of.

van dyke photo 2

2-Story helps win another national award

Our work for the Milwaukee Airport took 1st Place in the Radio Advertising Category of the 2015 Excellence in Airport Marketing and Communications Awards at the Airports Council International – North America Marketing and Communications Conference in Nashville, TN. Woot woot!

The spots were created to run exclusively on the Brewers Radio Network during pregame broadcasts. We created two sets of :30s. Each set included a full :30, plus a version with a :10 “donut” that could be tagged to feature new routes and service. During baseball season, the Airport’s website saw sizable increases in year-over-year data: 8% in visits, 21% in page views, 13% in pages visited and 13% in duration of visits. We take full credit. (Ha!)

The winning spots:



“Home Run”

featuring Brewers play-by-play broadcaster Joe Block



We need your help!

Your votes will help us earn extra money for Stars and Stripes Honor Flight! 

As part of the Milwaukee Journal Sentinel’s Partners for Humanity program, 2-Story is competing against other ad agency/nonprofit teams in a social media contest. Online voting from peers and supporters will help us win an extra donation for Stars and Stripes – an incredible organization, doing amazing things for local veterans. Please use this link to vote (daily!) for our ad. We like to win. We like you. And you can help!

**** Thank you! ****

Stars and Stripes Honor Flight Print ad


Speaking of Hope


There’s nothing better than a sincere, instinctive seal of approval or “job well done.” Not because you need an ego boost, but because you’ve poured your heart into something. Words can’t describe an audience that really appreciates your work.

“Our Speaking of HOPE event turned out to be a ‘home run,’ to put it in the words of our guests. They actually gushed about it.”

– Director of Donor Relations at Columbia St. Mary’s Foundation

Okay, sometimes words do a pretty darn good job.

2-Story recently had the privilege of helping to name and brand this new Columbia St. Mary’s Foundation event to benefit their Cancer Center. They were looking for a fun Friday night out, paired with a compelling keynote speaker, wrapped into a fresh fundraiser. Well, kudos to them. They nailed it. And good news for you – they plan to make this an annual event.

Even the keynote speaker Kelly Corrigan had a blast >>



We’re excited to be a part of the Milwaukee Journal Sentinel’s Partners for Humanity program once again. We’re joining other local ad agencies in creating ad campaigns, pro-bono, for a nonprofit that otherwise would not have access to such. The Journal then runs the ads for free.

This year, we’ve chosen an organization that is near and dear to our hearts –
Stars and Stripes Honor Flight. Two 2-Storians have joined family members, both WWII veterans, as guardians on their special day with Stars and Stripes. It’s an incredible organization. Our team is busy concepting – look for the new creative mid-October!


Brewers Community Foundation Campaign

On and off the field – Brewers fans, players, coaches and staff positively impact the lives of children and families across Wisconsin. The goal of this integrated advertising campaign is to raise money, awareness and spirits – because Brewers Community Foundation (BCF) knows that when we’re all on the same team, everyone wins.

Print ads

Ryan Braun

Carlos Gomez
Jonathan Lucroy
Scooter Gennett

Front Office & Wives



















Digital outdoor

BCF Outdoor "Good Deeds"



Online banner ads

Online banner ad

Online banner ad












Get your rump-us down to the library!

We put on our wolf suits to work on the “Maurice Sendak: 50 Years, Works, Reasons” exhibit hosted by the Milwaukee Public Library! And what a wild time we had doing it.

Celebrating the 50th anniversary of Maurice Sendak’s iconic children’s book, Where the Wild Things Are, the exhibit features our very own branding, creative signage and promotions to celebrate the late author and his famous work.

The exhibit runs until August 23rd at the Central Library. But beware of the roaring, teeth gnashing, eye rolling, claw showing wild things who will beg you to stay!


Our TV spot for Summerfest was ranked #1 by Billboard & Clio Music’s Top Commercials powered by Shazam for June 2015!

We’re pretty darn proud of this national recognition. It is always gratifying to be up against mega-brands and big agencies with gabillion dollar budgets and wonderfully fantastic creative teams – and come out on top.

It’s important to note that we couldn’t do it without our talented partners and friends who are just as passionate about producing great work as we are. We’re also grateful to Saint Motel for making awesome music. Kudos to all!

Check us out in the Milwaukee Business Journal

Thanks to Rich Kirchen for taking note of our campaign for Summerfest, including the Shazam-able TV commercials!


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