“Better and Funner” is What We Do

“Better and Funner” is What We Do

2-Story goes back to school to teach a bunch of third-graders how to make farting noises with their armpits. That… Or maybe to show them how to design a children’s book. After all, ’tis the season to give back. (Sort of like when you give Hank, the Ballpark Pup to someone on your list and a portion of the proceeds go to the Wisconsin Humane Society.)

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Full of Thanks

We are FULL of thanks

It’s the time of year to focus on the things that make our lives better. 2-Storians were asked what they were most thankful for this year. Below are the anwers. See if you can figure out who is thankful for what.

Email info@2-Story.com with your guesses, and those with correct answers will receive a token of our gratitude.

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“I am great ful for spelcheck!”
“I’m thankful for free lunches, free coffee, free sparkling water and unregulated bathroom breaks.”
“I am forever grateful for my silly four-legged friend named after a six-legged one.”
“I am grateful that I have the best office at 2-Story.
(The only one with a door AND the circuit breaker panel – which makes me very, very powerful indeed.)”

“I am thankful for indoor plumbing.”

“I’m thankful for my dexterity. I don’t want to brag, but I type about 30 wpm. I’m not a speed guy, more of a power guy. I press the h#!! outta these keys. An overlooked skill by many web developers. I’m thankful for the support of my family that pushes me to strive for excellent dexterity. They make sure I get up early to make sure I’m doing my dexterity regimen. Fingertip press, making O’s, waving Bye-Bye and switching fingers. 3 sets of 12 reps works for me. (I’m also thankful for family, friends, new baby, 2-Story and its workers and the Bucks!)”
“I am grateful for Netflix and Hulu. I no longer am the loser who doesn’t have cable. (Now those with cable are the losers. Ha!)”
“I am most thankful for gluten.”
“I am thankful AND grateful that I look good everyday by taking the credit for ALL the talented 2–Storians’ creativity, dedication and grace!”
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Happy guessing – and – happiest of Thanksgivings from your friends at 2-Story.

 

Echelon groundbreaking

We just celebrated the groundbreaking of the Mandel Group’s newest development: Echelon at Innovation Campus. If you haven’t heard of it yet, you most certainly will. Take note of the super-cool logo, designed by the 2-Story team.Echelon Logo, Mandel Group

Located at the Milwaukee County Grounds in Wauwatosa, the apartments are part of a series of new development in that neighborhood by various groups, including UWM. It’s an exciting day for our metro area: excellent things are certainly on the horizon! We’re excited to be a part of the project.

Columbia St. Mary’s “Smart Smiles” Ad

The Milwaukee Journal Sentinel Partners for Humanity annual nonprofit advertising contest is underway!

This year, our team had the pleasure of working with the folks who run the Columbia St. Mary’s “Smart Smiles” program. This valuable community initiative provides free oral health care and education to Milwaukee kids right at their school – many of whom experience a dental chair for the very first time.

Vote now for your favorite ad – which, of course, will be the one below.  : )

Columbia St. Mary's Smart Smiles Ad

 

Partners for Humanity is an annual program from the Milwaukee Journal Sentinel that utilizes the region’s top creative talent to create pro-bono ad campaigns for nonprofits organizations that would not normally have access to such resources.

 

Brewers Community Foundation 2014 Campaign

Flex Your Charitable Arm!

One of 2-Story’s latest campaigns takes a closer look at the pieces and parts that work together to form a magnificent structure known as the Brewers Community Foundation. The Anatomy of Good celebrates the players’ philanthropic work, while encouraging fans to do good, too.

Examine more of the print, outdoor and online ads here >>

2014 PIC Ad 25 Players2

Our fearless leader is featured in BizTimes

BizTimes_2014-07-21

 

 

2-Story Launches New Website & Unveils Logo for Park East

The Park East presents a great opportunity for Milwaukee, with vibrant, visible and versatile urban development parcels downtown. As part of integrated marketing efforts, the logo and new website we developed launched this week. 2-Story also created collateral materials, signage and advertising for the project. We can’t wait to see this area of the city come to life! We’re delighted to be part of the team.

Park East Logo

 

We ♥ acronyms!

2-Story is a WBE, DBE, SBE, WOBE and WOSB, FYI. Now, if you don’t know what the hay we’re talking about, then chances are these acronyms aren’t pertinent to you – at least at your current job. But, FWIW, for those of you who need a partner that can exceed expectations while helping meet a contract percentage … we just might be your new BFF.

2-Story is certified as the following:

    • City of Milwaukee
      Women Business Enterprise (WBE)
    • Milwaukee County’s Community Business Development Partners
      Disadvantaged Business Enterprise (DBE)
    • Metropolitan Milwaukee Sewerage District (MMSD)
      Small Business Enterprise (SBE)
    • Wisconsin Department of Administration
      Women-Owned Business Enterprise (WOBE)
    • Women’s Business Enterprise National Council (WBENC)
      Women’s Business Enterprise (WBE)
      Woman-Owned Small Business (WOSB)

 

At the EOD, of course, it’s all about being qualified, knowledgeable and experienced – which we certifiably are.

 

MMSD’s “Dukes of Hazardous Waste” Campaign

The Dukes of
Hazardous Waste
are back!

With a fresh look and additional characters, 2-Story had a blast producing the latest rendition of our “Dukes of Hazardous Waste” campaign for the Milwaukee Metropolitan Sewerage District (MMSD). Promoting the safe disposal of household hazardous waste via local collection sites, the Dukes make it top of mind and memorable.

Latest numbers show this year’s participation is DOUBLE that of last year’s. We think “Boss Fogg” definitely has something to do with it.

Check out the integrated campaign: outdoor, print, radio, POP displays & more >>

MMSD "Dukes of Hazardous Waste" Flyer

 

Creating CREO

Friday marks the third annual celebration of creativity put on by Mount Mary University fashion, fine art, graphic design and interior design students: CREO! And 2-Story is so proud to be a part of it – as an event sponsor and as a partner in its inception.

Mount Mary was looking to establish a unified and reputable artistic community among their students. In order to do so, they decided it was time for a bigger and better end-of-year showcase. This event would be held off-site and combine work from the various departments. They looked to us to help launch it.

First, it needed a name. CREO is Latin for “to create, make and produce,” and we developed its identity to capture a sophisticated, yet young, fresh and vibrant energy.

In the spirit of collaboration, we sat down with graphic design students to discuss our process and get their input. As the CREO brand was translated into an invitation, microsite, fliers and print ads, we incorporated student work from all four disciplines.

CREO brandscape:

CREO_branding

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