Summerfest campaign

Summerfest. It’s bigger than country. Bigger than pop. Bigger than metal, funk, hip-hop and even rock ‘n roll. It’s 11 days of genuine, pour out your heart, your soul, your sweat and leave it ALL on the stage.

Check out our latest integrated campaign for Milwaukee World Festival, Inc. – aka Summerfest! When we (help) throw the party, the whole world’s invited. Don’t miss it!

:30 Summerfest TV/Video Commercial “Invited”

 

:15 Summerfest TV/Video Commercial “Invited”

 

:30 Summerfest Radio Spots “Anticipation”

When you’re waiting for your favorite band to take the stage … anticipation is in the air. It’s not just any concert. It’s Summerfest. The World’s Largest Music Festival. You’ve got your friends. You’re outside. And you know you are about to be a part of something special. This is the feeling we’ve captured with the 2016 radio spots.

“Anticipation” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation – Donut” featuring the song “Best Days” by Milwaukee band Greatest Lakes
“Anticipation Alt – Donut” featuring the song “All Night” by Milwaukee band GGOOLLDD

 

Digital Banner Ads

These display ads were featured to consumers via geo-targeting and re-targeting on mobile, desktop and social.

Summerfest 300x250 "See the Lineup digital banner adSummerfest 300x250 "Download the App" digital banner ad

Summerfest 300x250 "Power Pass" digital banner ad

 

Outdoor Boards

Summerfest 2016 Digital Outdoor Board

 

Print Advertising

Summerfest MJS Full Page Headliners Ad 2016Summerfest MJS Full Page Special Attractions Ad 2016

See the 2015 campaign here >>

Summerfest Headliner Video

Milwaukee’s Summerfest draws nearly one million people each year. Great exposure for our city – and our agency! We are honored to be working with Milwaukee World Festival’s annual mega-event concert-extravaganza once again. 2016’s lineup is absolutely stellar. You can catch all the big names in music in the Headliner Announcement Video we produced for them here:

Who’re we the most excited for: Paul McCartney, Alabama Shakes, Barenaked Ladies, Sir Mix-A-Lot, Willie Nelson, Michael Franti, Preservation Hall Jazz Band, OMD, Buckwheat Zydeco (the list goes on & on) … How about you??

A new video for Milwaukee Habitat for Humanity

We recently finished a video project for Milwaukee Habitat for Humanity. Shot on two days, in and around Milwaukee – it features some of the most remarkable people we’ve ever met.

The “world premiere” of the video was at Milwaukee Habitat’s annual dinner and auction this past Saturday. Immediately following playing the video, Habitat received pledges of donation that blew past their fundraising goal of raising “more than last year” – amounting to nearly a 50% increase!

Coincidence? We think not. Crafting and telling your story in a dynamic, compelling way helps people understand your mission, your need and your successes. Take a look.

What’s your story?