Mo Tivation and Will Power

Mo Tivation and Will Power! 2-Story brought this dynamic duo to life for the YMCA. These modern day super-heroic ambassadors – personifying the sought-after virtues they’re named for – are exactly what New Year’s Resolution-ers need to reach their goals.

Vibrant, energetic, approachable and full of encouragement, Mo and Will graced TV sets, computers, radios, digital outdoor boards, social media and more – ready, willing and able to get the populace moving in the right path to better health with the support of the Y and its staff.

Mo Tivation embodied the “fire under your butt,” the compelling force to get you out of bed (or off the couch) and into the Y.

Will Power became the active (and pro-active) voice of reason; the ninja/angel on your shoulder when temptation strikes, and you need a little help karate kicking unhealthy food to the garbage can.

By incorporating these characters into every aspect of the integrated campaign, from strategic messaging and paid media to “always there for you” social media friends, Will and Mo were lively spokespeople that not only encouraged people to join the Y – but also encouraged them to truly understand that with support and encouragement, they would succeed at reaching their goals to live and be healthier.