The Y works with children and adults. With open arms and open minds. With passion and dedication and a lack of judgement hard to find in other fitness clubs, community organizations, or anywhere these days. This Campaign for the YMCA of Metropolitan Milwaukee’s communicated just that. We told the public, in no uncertain terms, that Y memberships are associated with better health, new skills, increased values, and improved self-confidence. We also sent a bold, prideful message to their members: that being a member of the Y is being a part of the greater good and a better future – for themselves, their families and the entire community. And, most importantly: if you don’t believe in what we stand for, please don’t get in the way.

TV Spots

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Radio Spots

YMCA “Public Service” :60 Radio – Version A

YMCA “Public Service” :60 Radio – Version B

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