Services provided:
- Print & outdoor ads
- Radio & online ads
- Print marketing
Brewers Community Foundation
marketing / advertising
Making great plays on and off the field
Baseball players often get recognized for the great plays they make on the field. It’s what makes a ballgame so exciting. Even if you can’t be there in person, you can hear it in the broadcaster’s voice as he speeds up his delivery and crescendos into a shout. Brewers Community Foundation (BCF) believes wholeheartedly that those players deserve the same animated acknowledgement for the plays they make off the field.
In 2010, the Milwaukee Brewers Baseball Club set out to rebrand its nonprofit arm (Brewers Charities) to expand its mission. They enlisted 2-Story to help. Our long history with the club, coupled with our vast experience in branding, led to a quick and effective rebrand into Brewers Community Foundation (BCF).
Once the new name and logo were set, BCF presented its brand and mission to the public through an integrated, multimedia ad campaign created by 2-Story that posed the question, “What is good?” The idea was to harness the players’ star powers – and unite their popularity with their good deeds beyond the diamond through BCF – instantly making BCF relevant to the fan base.
The promotional campaign included print, radio, online and outdoor ads that directed fans to a custom microsite: brewersdoinggood.com. Here, they could read more about the players and their philanthropy, listen to the radio spot, clips from the legendary Bob Uecker, and of course, donate. The three-week promotion began at the All-Star Break, and led up to the Brewers Community Foundation Week (BCF Week), staged during a week-long homestand at Miller Park and in the community.
