Telguard

Telguard manufactures alarm communicators and markets them to security industry professionals. To help demonstrate to their dealers why their product is worth a slightly higher price tag, we repositioned the brand as The Alarm Communication Experts and developed a print and digital ad campaign that highlighted the client’s long tenure in the industry, superior depth of service and premium quality. The lighthearted visuals and tone stand out in the trade pubs amidst a sea of dry, product-specific advertising.