MMSD’s “Dukes of Hazardous Waste” Campaign

Posted on May 21, 2014May 3, 2016 by admin

The Dukes of
Hazardous Waste
are back!

With a fresh look and additional characters, 2-Story had a blast producing the latest rendition of our “Dukes of Hazardous Waste” campaign for the Milwaukee Metropolitan Sewerage District (MMSD). Promoting the safe disposal of household hazardous waste via local collection sites, the Dukes make it top of mind and memorable.

Latest numbers show this year’s participation is DOUBLE that of last year’s. We think “Boss Fogg” definitely has something to do with it.

Check out the integrated campaign: outdoor, print, radio, POP displays & more >>

Creating CREO

Posted on May 5, 2014May 7, 2014 by admin

Friday marks the third annual celebration of creativity put on by Mount Mary University fashion, fine art, graphic design and interior design students: CREO! And 2-Story is so proud to be a part of it – as an event sponsor and as a partner in its inception.

Mount Mary was looking to establish a unified and reputable artistic community among their students. In order to do so, they decided it was time for a bigger and better end-of-year showcase. This event would be held off-site and combine work from the various departments. They looked to us to help launch it.

First, it needed a name. CREO is Latin for “to create, make and produce,” and we developed its identity to capture a sophisticated, yet young, fresh and vibrant energy.

In the spirit of collaboration, we sat down with graphic design students to discuss our process and get their input. As the CREO brand was translated into an invitation, microsite, fliers and print ads, we incorporated student work from all four disciplines.

CREO brandscape:

A Brief History of Sausage Race Ts

Posted on May 2, 2014May 3, 2016 by admin

A Brief History of
Sausage Race Ts

As we’re designing this year’s T-shirt for the Brewers Community Foundation’s annual Famous Racing Sausages 5K Run/Walk, we thought it’d be fun to “relish” in some of the recent ones we’ve had the honor of creating. 2010 – 2013’s are featured below.

** Stay tuned for the reveal of the 2014 tee! **

New Campaign launched for Johnson Bank

Posted on April 23, 2014May 3, 2016 by admin

The latest campaign work for Johnson Bank utilizes their real customers for both visuals and proof-points. By connecting the companies’ mutually shared values and business practices, we go beyond your typical “testimonial” and present real-world examples of how Johnson Bank is a proven, dedicated banking partner.