Print Ads
Video & Radio
Services provided
- An integrated print, digital, and outdoor campaign
- Radio and online advertising across Wisconsin, including select placements in Arizona
- Media planning, buying, & management
- Direct mail
- Video production
Johnson Financial Group
marketing / advertising
Taking Back the Bank
The financial services industry in Wisconsin is fiercely competitive, with numerous bank closings, mergers, and acquisitions. Johnson Financial Group (JFG) had a newly formed management team and a new business to advertise and compete aggressively, beginning with their commercial banking line and a partnership with 2-Story.
It can be tough for a small or mid-sized company to stand up to the big banks, but Johnson Financial Group has one major advantage in the tough Wisconsin financial services market: they are founded and based in Racine, WI. We created ads that featured real Wisconsin executives and actual Wisconsin clients, utilizing powerful and engaging imagery and language.
We formulated an extensive, year-long, multi-faceted media buy featuring our local Wisconsin creative. Our plan incorporated print, outdoor, radio, and online advertising across the state, supplemented with content-rich extensions including direct mail and video. We're thrilled to say that we helped JFG to more than double their profits the year the campaign launched.
