YMCA

branding / marketing / advertising

Big impact for Ys of every size

For nearly a decade, 2-Story has been crafting messaging for YMCAs, redesigning websites, building marketing plans to gain and retain members, promoting and enhancing their philanthropic impact, and utilizing all resources for greater communication with and for their communities. Y choose anyone with less experience than us?

Over the years, we noticed something happening among Ys nationwide. Large associations would incur the expense of creating their own separate campaigns each year, and smaller associations were unable to afford the same quality of work. Larger Ys became burdened with large annual marketing expenses that weren't cohesive from year to year. Small Ys struggled to grow without a strong marketing presence. If only there were some way to solve both problems with one product...

Eureka! We began developing and producing professional, targeted membership marketing campaign packages in easy, customizable formats. Leveraging economies of scale, we were able to make the packages incredibly affordable and share them with Ys of every size. Part innovative, part common sense: a balance we take great pride in.