Friday marks the third annual celebration of creativity put on by Mount Mary University fashion, fine art, graphic design and interior design students: CREO! And 2-Story is so proud to be a part of it – as an event sponsor and as a partner in its inception.

Mount Mary was looking to establish a unified and reputable artistic community among their students. In order to do so, they decided it was time for a bigger and better end-of-year showcase. This event would be held off-site and combine work from the various departments. They looked to us to help launch it.

First, it needed a name. CREO is Latin for “to create, make and produce,” and we developed its identity to capture a sophisticated, yet young, fresh and vibrant energy.

In the spirit of collaboration, we sat down with graphic design students to discuss our process and get their input. As the CREO brand was translated into an invitation, microsite, fliers and print ads, we incorporated student work from all four disciplines.

CREO brandscape: