Category: Advertising

Summerfest Headliner Video

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Milwaukee’s Summerfest draws nearly one million people each year. Great exposure for our city – and our agency! We are honored to be working with Milwaukee World Festival’s annual mega-event concert-extravaganza once again. 2016’s lineup is absolutely stellar. You can catch all the big names in music in the Headliner Announcement Video we produced for them here:

Who’re we the most excited for: Paul McCartney, Alabama Shakes, Barenaked Ladies, Sir Mix-A-Lot, Willie Nelson, Michael Franti, Preservation Hall Jazz Band, OMD, Buckwheat Zydeco (the list goes on & on) … How about you??

2-Story helps win another national award

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Our work for the Milwaukee Airport took 1st Place in the Radio Advertising Category of the 2015 Excellence in Airport Marketing and Communications Awards at the Airports Council International – North America Marketing and Communications Conference in Nashville, TN. Woot woot!

The spots were created to run exclusively on the Brewers Radio Network during pregame broadcasts. We created two sets of :30s. Each set included a full :30, plus a version with a :10 “donut” that could be tagged to feature new routes and service. During baseball season, the Airport’s website saw sizable increases in year-over-year data: 8% in visits, 21% in page views, 13% in pages visited and 13% in duration of visits. We take full credit. (Ha!)

The winning spots:

“Mitchell”

 

“Home Run”

featuring Brewers play-by-play broadcaster Joe Block

 

 

Stars & Stripes Honor Flight print ad

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2-Story is proud to take part in the Milwaukee Journal Sentinel’s Partners for Humanity program each year. Local advertising agencies create an ad (pro-bono) for a nonprofit of their choice, and the half-page ads run in the Journal. Online voting from peers and supporters via social media helps earn extra donations.

Below is the ad we created for Wisconsin’s Stars and Stripes Honor Flight (SSHF)  – an incredible organization, doing incredible things for our veterans, based out of Port Washington. The creative team’s idea was to try to capture the amazing day SSHF provides through a photographic mural – which, when folded along the dotted lines, makes one helluva cool paper airplane. Launch it, and let your gratitude take flight.

**** God Bless America ****

Stars and Stripes Honor Flight Print ad

See some of the other pro-bono ads we’ve created here >>

 

SSHF

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We’re excited to be a part of the Milwaukee Journal Sentinel’s Partners for Humanity program once again. We’re joining other local ad agencies in creating ad campaigns, pro-bono, for a nonprofit that otherwise would not have access to such. The Journal then runs the ads for free.

This year, we’ve chosen an organization that is near and dear to our hearts –
Stars and Stripes Honor Flight. Two 2-Storians have joined family members, both WWII veterans, as guardians on their special day with Stars and Stripes. It’s an incredible organization. Our team is busy concepting – look for the new creative mid-October!

 

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641 W. National Ave.
Milwaukee, WI 53204

414-220-9663

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