Advertising | 2-Story

Columbia St. Mary’s “Smart Smiles” Ad

Posted on September 8, 2014September 23, 2014 by admin

The Milwaukee Journal Sentinel Partners for Humanity annual nonprofit advertising contest is underway!

This year, our team had the pleasure of working with the folks who run the Columbia St. Mary’s “Smart Smiles” program. This valuable community initiative provides free oral health care and education to Milwaukee kids right at their school – many of whom experience a dental chair for the very first time.

Vote now for your favorite ad – which, of course, will be the one below. : )

Partners for Humanity is an annual program from the Milwaukee Journal Sentinel that utilizes the region’s top creative talent to create pro-bono ad campaigns for nonprofits organizations that would not normally have access to such resources.

Brewers Community Foundation 2014 Campaign

Posted on August 4, 2014November 15, 2016 by admin

Flex Your Charitable Arm!

One of 2-Story’s latest campaigns takes a closer look at the pieces and parts that work together to form a magnificent structure known as the Brewers Community Foundation. The Anatomy of Good celebrates the players’ philanthropic work, while encouraging fans to do good, too.

Examine more of the print, outdoor and online ads here >>

MMSD’s “Dukes of Hazardous Waste” Campaign

Posted on May 21, 2014May 3, 2016 by admin

The Dukes of
Hazardous Waste
are back!

With a fresh look and additional characters, 2-Story had a blast producing the latest rendition of our “Dukes of Hazardous Waste” campaign for the Milwaukee Metropolitan Sewerage District (MMSD). Promoting the safe disposal of household hazardous waste via local collection sites, the Dukes make it top of mind and memorable.

Latest numbers show this year’s participation is DOUBLE that of last year’s. We think “Boss Fogg” definitely has something to do with it.

Check out the integrated campaign: outdoor, print, radio, POP displays & more >>

Creating CREO

Posted on May 5, 2014May 7, 2014 by admin

Friday marks the third annual celebration of creativity put on by Mount Mary University fashion, fine art, graphic design and interior design students: CREO! And 2-Story is so proud to be a part of it – as an event sponsor and as a partner in its inception.

Mount Mary was looking to establish a unified and reputable artistic community among their students. In order to do so, they decided it was time for a bigger and better end-of-year showcase. This event would be held off-site and combine work from the various departments. They looked to us to help launch it.

First, it needed a name. CREO is Latin for “to create, make and produce,” and we developed its identity to capture a sophisticated, yet young, fresh and vibrant energy.

In the spirit of collaboration, we sat down with graphic design students to discuss our process and get their input. As the CREO brand was translated into an invitation, microsite, fliers and print ads, we incorporated student work from all four disciplines.

CREO brandscape:

Category: Advertising

Columbia St. Mary’s “Smart Smiles” Ad

Partners for Humanity is an annual program from the Milwaukee Journal Sentinel that utilizes the region’s top creative talent to create pro-bono ad campaigns for nonprofits organizations that would not normally have access to such resources.

Brewers Community Foundation 2014 Campaign

Flex Your Charitable Arm!

MMSD’s “Dukes of Hazardous Waste” Campaign

The Dukes of
Hazardous Waste
are back!

Creating CREO

What’s your story?

Partners for Humanity is an annual program from the Milwaukee Journal Sentinel that utilizes the region’s top creative talent to create pro-bono ad campaigns for nonprofits organizations that would not normally have access to such resources.

Flex Your Charitable Arm!

The Dukes of Hazardous Waste are back!

What’s your story?

The Dukes of
Hazardous Waste
are back!