Clients | 2-Story

More than a brand

Posted on December 11, 2015June 8, 2016 by admin

When Columbia St. Mary’s told us they’d be naming their cancer centers after long-time patients, volunteers and benefactors – Polly and Bill Van Dyke – we knew our branding work would have to work hard. Yes, we’re creating a logo, but we’re also creating a tribute.

And really, when you stop to think about branding, it’s never just a look. Every mark should represent a story, a philosophy and a promise. For Columbia St. Mary’s cancer centers, it’s a singular dedication to providing patients with care that treats the whole person – body, mind and spirit. Look a little closer at the yellow rose (which was Polly’s favorite flower) and you’ll see the layered embrace of Columbia St. Mary’s caregivers supporting every patient though their journey.

That’s a brand, mission and tribute we’re proud to be a part of.

2-Story helps win another national award

Posted on November 25, 2015April 25, 2016 by admin

Our work for the Milwaukee Airport took 1st Place in the Radio Advertising Category of the 2015 Excellence in Airport Marketing and Communications Awards at the Airports Council International – North America Marketing and Communications Conference in Nashville, TN. Woot woot!

The spots were created to run exclusively on the Brewers Radio Network during pregame broadcasts. We created two sets of :30s. Each set included a full :30, plus a version with a :10 “donut” that could be tagged to feature new routes and service. During baseball season, the Airport’s website saw sizable increases in year-over-year data: 8% in visits, 21% in page views, 13% in pages visited and 13% in duration of visits. We take full credit. (Ha!)

The winning spots:

“Mitchell”

“Home Run”

featuring Brewers play-by-play broadcaster Joe Block

Speaking of Hope

Posted on October 14, 2015April 21, 2016 by admin

There’s nothing better than a sincere, instinctive seal of approval or “job well done.” Not because you need an ego boost, but because you’ve poured your heart into something. Words can’t describe an audience that really appreciates your work.

“Our Speaking of HOPE event turned out to be a ‘home run,’ to put it in the words of our guests. They actually gushed about it.”

– Director of Donor Relations at Columbia St. Mary’s Foundation

Okay, sometimes words do a pretty darn good job.

2-Story recently had the privilege of helping to name and brand this new Columbia St. Mary’s Foundation event to benefit their Cancer Center. They were looking for a fun Friday night out, paired with a compelling keynote speaker, wrapped into a fresh fundraiser. Well, kudos to them. They nailed it. And good news for you – they plan to make this an annual event.

Even the keynote speaker Kelly Corrigan had a blast >>

When we first set out to brand the event, we came up with a variety of ways to do it. Some edgier than others, some sweeter, some punnier, but all with the goal of engaging an audience, empowering cancer patients and survivors, and uniting people in support of a very good cause.

One reason “Speaking of HOPE” rose to the top was because of its adaptability. “Speaking of…” can start a conversation on any topic, whether it be courage, spirit, laughter, hope or otherwise. Year after year, the theme can focus uniquely on the speaker and on Columbia St. Mary’s most relevant subject matter. Yet the event will always be a platform for inviting others to join the dialogue.