Creating CREO

Friday marks the third annual celebration of creativity put on by Mount Mary University fashion, fine art, graphic design and interior design students: CREO! And 2-Story is so proud to be a part of it – as an event sponsor and as a partner in its inception.

Mount Mary was looking to establish a unified and reputable artistic community among their students. In order to do so, they decided it was time for a bigger and better end-of-year showcase. This event would be held off-site and combine work from the various departments. They looked to us to help launch it.

First, it needed a name. CREO is Latin for “to create, make and produce,” and we developed its identity to capture a sophisticated, yet young, fresh and vibrant energy.

In the spirit of collaboration, we sat down with graphic design students to discuss our process and get their input. As the CREO brand was translated into an invitation, microsite, fliers and print ads, we incorporated student work from all four disciplines.

CREO brandscape:

CREO_branding

Aw, shucks…

It’s always nice when our work gets noticed not only by our target audience –
but by others in the industry and our peers. Thanks to Rich Kirchen from the Milwaukee Business Journal for taking an interest in our campaign for the
YMCA.

 

 

Johnson Bank

Johnson Bank

One of the great things about the advertising business, especially at 2-Story, is the breadth and depth of what we do each day. From manufacturing to recreation, sports and entertainment, to tourism, finance, and more. PR and events, print and TV, radio and websites, etc, etc. We’re often too busy creating and doing to share the work (shame on us!) >> but today’s highlight is our latest integrated campaign for
Johnson Bank’s commercial banking.

Locally rooted and committed to creating thriving enterprise, Johnson Bank has built a strong connection to its customers and community. They have a great story to tell. Following below is how we’re helping them spread the word.

Radio

“Independent”  :30

“High Standards”  :30

 

Print

Johnson Bank "We Know" Print Ad Johnson Bank "Banker's Hours"   Print Ad

 

Outdoor

Johnson Bank "Helen" Outdoor Board Johnson Bank "Tom" Outdoor Board

 

 

 

 

What’s your story?