Creating CREO

Friday marks the third annual celebration of creativity put on by Mount Mary University fashion, fine art, graphic design and interior design students: CREO! And 2-Story is so proud to be a part of it – as an event sponsor and as a partner in its inception.

Mount Mary was looking to establish a unified and reputable artistic community among their students. In order to do so, they decided it was time for a bigger and better end-of-year showcase. This event would be held off-site and combine work from the various departments. They looked to us to help launch it.

First, it needed a name. CREO is Latin for “to create, make and produce,” and we developed its identity to capture a sophisticated, yet young, fresh and vibrant energy.

In the spirit of collaboration, we sat down with graphic design students to discuss our process and get their input. As the CREO brand was translated into an invitation, microsite, fliers and print ads, we incorporated student work from all four disciplines.

CREO brandscape:

CREO_branding

New Campaign launched for Johnson Bank

The latest campaign work for Johnson Bank utilizes their real customers for both visuals and proof-points. By connecting the companies’ mutually shared values and business practices, we go beyond your typical “testimonial” and present real-world examples of how Johnson Bank is a proven, dedicated banking partner.

Print ads

Johnson Bank "Custom Solutions" Print Ad
Johnson Bank "Long Haul" Print Ad
Johnson Bank "Legacy" Print Ad
Johnson Bank "Expectations" Print Ad

 

 

Outdoor

Johnson Bank Digital Outdoor "Good Enough"
Johnson Bank Digital Outdoor "Long Haul"
Johnson Bank Digital Outdoor "Quarter"

Three-peat!

Three-peat!

The Milwaukee Brewers have been selected as the recipient of the
2014 National Sports Forum ADchievement Overall Award of Excellence – for the THIRD year in a row. We are tremendously proud of the work we do with the Club. This year, the campaign we created for the Brewers Community Foundation helped earn this honor, as well as accolades at the 2013 PromaxBDA Sports Media Marketing Awards in NYC this past November. Kudos to all involved!

Aw, shucks…

It’s always nice when our work gets noticed not only by our target audience –
but by others in the industry and our peers. Thanks to Rich Kirchen from the Milwaukee Business Journal for taking an interest in our campaign for the
YMCA.

 

 

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