Summerfest campaign

Posted on June 7, 2016June 30, 2016 by admin

Summerfest. It’s bigger than country. Bigger than pop. Bigger than metal, funk, hip-hop and even rock ‘n roll. It’s 11 days of genuine, pour out your heart, your soul, your sweat and leave it ALL on the stage.

Check out our latest integrated campaign for Milwaukee World Festival, Inc. – aka Summerfest! When we (help) throw the party, the whole world’s invited. Don’t miss it!

:30 Summerfest TV/Video Commercial “Invited”

:15 Summerfest TV/Video Commercial “Invited”

:30 Summerfest Radio Spots “Anticipation”

When you’re waiting for your favorite band to take the stage … anticipation is in the air. It’s not just any concert. It’s Summerfest. The World’s Largest Music Festival. You’ve got your friends. You’re outside. And you know you are about to be a part of something special. This is the feeling we’ve captured with the 2016 radio spots.

“Anticipation” featuring the song “Best Days” by Milwaukee band Greatest Lakes

“Anticipation – Donut” featuring the song “Best Days” by Milwaukee band Greatest Lakes

“Anticipation Alt – Donut” featuring the song “All Night” by Milwaukee band GGOOLLDD

Digital Banner Ads

These display ads were featured to consumers via geo-targeting and re-targeting on mobile, desktop and social.

Outdoor Boards

Print Advertising

See the 2015 campaign here >>

Smiling

Posted on July 27, 2015July 27, 2015 by admin

Our TV spot for Summerfest was ranked #1 by Billboard & Clio Music’s Top Commercials powered by Shazam for June 2015!

We’re pretty darn proud of this national recognition. It is always gratifying to be up against mega-brands and big agencies with gabillion dollar budgets and wonderfully fantastic creative teams – and come out on top.

It’s important to note that we couldn’t do it without our talented partners and friends who are just as passionate about producing great work as we are. We’re also grateful to Saint Motel for making awesome music. Kudos to all!

New campaign for the Y

Posted on January 9, 2013June 21, 2016 by admin

Now is the time of year that most people spend resolving to improve their lives – mentally, physically, socially, etc. It’s the time of year that people look to surround themselves with people and organizations that can help them achieve their goals.

Our latest campaign for the YMCA encourages cranksters, meanies and pessimists NOT to join the Y. After all, the Y is a wonderful, friendly place for people of all ages to join together to get fit, be active and have fun. We wouldn’t want that to be compromised, of course. View the TV spot below, and the rest of the campaign here.

Woo-hoo!

Posted on October 5, 2012October 5, 2012 by admin

We’re thrilled to announce that 2-Story’s commercials for the Milwaukee Brewers have been named finalists in the PromaxBDA Sports Media Marketing Awards!

Our campaign “MVP TV,” which features Aaron Rodgers and Ryan Braun along with other Brewers players, is up for the “Best TV/Video Campaign” and one of those spots, “Glare,” is up for the “Best Use of Humor” title. We’re up against some heavy-hitters from across the country – so wish us luck! Winners will be announced in NYC in November.

We’re finalists in the Teams, Leagues, Conferences and Collegiate category. You’ll find the Brewers spots listed on pages 1 & 2.

Tag: TV commercials